Splenda Campaign (Student Work)
Sugar is everywhere and in everything. It’s time we replace it. Literally.
TV Spots
Prints
Instagram Posts
Instagram users are encouraged to send their own Splenda replacements. The most liked posts will win tickets to the “Splenda Bowl”
Sugarbowl Takeover
The campaign climaxes with a takeover of the famous college football game; The Sugar Bowl. When we say we take it over, we mean it.
